Marketing Consultants » Sales & Marketing

Categories within Sales & Marketing

Marketing Consultants » Sales & Marketing » Genesis



Genesis is an international strategic marketing and development consultancy based in Dublin, Ireland. We specialise in brand-led change©.

Key Team Members:

Gary Joyce, Managing Partner and co-founder of Genesis: Gary is Managing Partner of Genesis, which she co-founded with Roddy Rowan in 1995.  Prior to establishing Genesis, Gary was co-founder and Managing Director of Dimension, the marketing communications company which was acquired by McConnell's Advertising in 1994. Gary advises clients across all business sectors and specialises in strategic planning, brand development, organisation engagement and leadership coaching.  Gary is a Fellow of the Marketing Institute of Ireland and the Institute of Management Consultants and Advisors.   She is a board member of Dublin Bus, Sam McCauley Chemists Group and Galway Arts Festival and a member of the Governing Authority of Dublin City University. She has extensive non-executive public, private and not-for profit sector experience.   Gary graduated from UCD in 1977 with a Bachelor of Social Science degree, and has further qualifications in Women's Studies, Organisation Development and Executive Coaching.

Roddy Rowan, Partner: Roddy co-founded Genesis with Gary Joyce in 1995 and was co-founder and Chairman of Dimension prior to that.  Roddy is a business advisor to several organisations and individuals, and has a track record of success in bringing businesses from conceptual stage through to full commercial development.   Roddy advises clients across all business sectors and has specialist expertise in financial services.  His focus is on working with leadership teams on strategic planning, business case development, strategic alliances, innovation and large scale change programmes.

Julie Whiriskey, Consulting Director: Julie joined Genesis in 2006 and has extensive experience in public consultation, quality development and complex project management.  She has over 15 years consulting experience in Ireland, Scotland and Mexico where she led projects in financial services, utilities, telecommunications, sports and entertainment.  Julie now specialises in the arts, healthcare, travel and tourism sectors.  She holds a B.Comm from NUIG and a post-graduate diploma in Computer Systems & Applications from University College, Dublin.

Conor Kavanagh, Consulting Director: Conor joined Genesis in 2005 from Unilever, where, as Group Product Manager for a number of leading brands he was responsible for the development and implementation of pan-European marketing strategies to drive value and volume sales and brand equity in highly competitive consumer markets.  He has extensive experience in strategic market planning development, brand development, market research, communication channel management, brand innovation and activation. Conor specialises in sports, tourism, energy and the public sector.  He holds a BA in International Marketing & Japanese from Dublin City University and an M.Sc. in Marketing Practice from the Michael Smurfit Graduate School of Business, UCD.

Janice McAdam, Senior Consultant: Prior to joining Genesis, Janice had over twelve years' experience as a marketer and consultant in the cultural and not-for-profit sectors working on brand, design, communications, lobbying, stakeholder relationship management and strategy development.  She has managed large scale national projects, public awareness campaigns and the repositioning of leading brands.   Janice specialises in brand development, organisation engagement and creative development across all sectors.  She is a graduate of York University where she studied English, and of the National University of Ireland, with a Diploma in Managing Organisations in the Voluntary Sector.  She is a Board member of the Dublin Dance Festival and on the National Steering Committee of the National Campaign for the Arts.

Address Details

Genesis, The Mews, Garland House, Rathmines Park, Rathmines, Dublin 6

Contact Details

Tel: 01 497 3400
Fax: 01 497 3419


          Gary Joyce






         Roddy Rowan



      Julie Whiriskey


       Conor Kavanagh



     Janice McAdam